Packing Case - Scott's Hut

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Packing case Scotts Hut

Even 100 years ago product placement was important for a sponsor. There were many companies that sponsored Captain Scott's and other Antarctic expeditions. They would make their names and trademarks very obvious, partly to make it easy to identify the contents, but also so that photographs could be taken and used for advertising purposes back home.

The amount and variety of stores required for a year or more (in case the ship didn't make it on time) is quite mind boggling, more so that 100 years ago there were vital things that we just don't use at all today.

Photo; © Mike Usher - Pictures from an icebreaker cruise to Eastern Antarctica.